European Union Law Essay Example | Topics and Well Written Essays - 2000 words - 2

European Union Law - Essay Example The French specialists wish to extradite Derek and his family back to the Britain. Here it will be essential to think about the privileges of the European Union residents however before doing that it is maybe imperative to consider whether the activities griped of by the French specialists are legitimately frightful, or something else. Does Derek or his family reserve the privilege to remain Is their correct free of one another's Are Derek and his better half to be considered as laborers Naturally, it is the European Court of Justice (the ICJ) that has severally been called upon to apply its knowledge in situations where a gathering presumes that his privileges have been damaged, and those examples will no uncertainty be critical in checking the status of Derek and his family. It might be savvy to recount the important the full arrangement here so as to be seized of its full ramifications. Hence Article 39EC of the Nice bargain provides;2 2.. 1. Opportunity of development for laborers will be made sure about inside the Community. 2.. Such opportunity of development will involve the nullification of any segregation dependent on nationality between laborers of the Member States as respects business, compensation and different states of work and work. 3. It will involve the right, subject to restrictions advocated on grounds of open approach, open security or general wellbeing: (a)to acknowledge offers of work really made; (b) to move unreservedly inside the region of Member States for this reason; (c) to remain in a Member State with the end goal of work as per the arrangements administering the work of nationals of that State set somewhere near law, guideline or authoritative activity; (d) to stay in the region of a Member State in the wake of having been utilized in that State, subject to conditions which will be epitomized in actualizing guidelines to be drawn up by the Commission. A laborer has been characterized on account of Lawrie-Blum V. Land Baden Wurttemberg as an individual who for a period performs administrations for, or under a course of someone else, and gets compensation in return.3 The ICJ has needed to manage situations where the privileges of a transient were thought of. In the moment case, Hartley imagines that Article 39 on the opportunity of development of transients is confined in this viewpoint. A transient has the privilege to cross fringes once the offer is made before he leaves his nation of source, and accordingly, such vagrant has no option to go to a part nation to search for work4. This is started on the way that the Article 39 (3) (a) discusses tolerating offers of business really made. Thus I my recommendation to Derek is that his legitimate situation as a vagrant is as of now shaky as he went to France to search for work. So tragically for Derek and his family, French specialists as of now have some legitimate ammo they can use to oust the leader of the family. For, Derek, the respite could emerge out of an affirmation made by the part states and recorded in the minutes meeting route in 1968 that such transients who crossed outskirts into other network part states could be permitted to remain for a quarter of a year and on the off chance that they have not been

Management of Change Business Ideas

Question: Examine about theManagement of Change for Business Ideas. Answer: Presentation: Change the executives is one of the basic variables for growing new business thoughts. In the course of recent decades, the change the board has encouraged associations in improving their business openings in an effective way. Be that as it may, there are both gainful and negative effects of the usage of the change the executives in the business. Cummings Worley (2014) have contended that the authoritative change is required for getting new and new thoughts into the business procedure the executives. Now and then, the workforce of the associations opposes the change. There is a connection between the force and obstruction in setting to the hierarchical change. For getting a powerful change the board program, a large portion of the associations actualize the key methodologies into the business. Hayes (2014) has distinguished the way that the change is opposed in the association, as the change probably won't give the equivalent advancement in the business. Subsequently, there must be a hazard factor for executing hierarchical change. Then again, the workforces of the associations frequently oppose the change because of the absence of information about the new procedure. In this specific circumstance, the specific exposition features why the change the executives is defamed as an issue in the business. In addition, the simple examines moral usage for directing the change the board into the business. With the inclusion of the point by point conversation, the specific article draws advantages and difficulties of the change the board. Conversation: In the course of recent decades, the change the board has been depicted as a dangerous circumstance in the business. Rice (2013) has examined that the change the executives is one of the significant pieces of carrying the new thoughts into the business. The majority of the associations center around the change the board for contending with the adversaries in the enormous commercial center. A large portion of the business experts have contended with the way that the change the executives regularly disparaged as a dangerous circumstance in the business. By including a specific change into the business, the administration would not have the option to encounter the equivalent advancement. A large portion of the associations underscore on a specific culture that encourages them in bringing gainful result out of the business. Subsequently, the difference in the way of life may make the difficulties for the association to hold the development of the business at a similar rate. Other than this, there are some different elements influencing the change the executives. Goetsch Davis (2014) have contended that the change is rarely free, and the associations need to spend sufficient money related and physical assets for executing change into the business. In addition, the associations must spend on the immaterial cost, for example, confidence and buyer fulfillment during the change time frame. Now and again, the administration of the association neglects to decide the reality whether the expense of progress is overweighed by the useful perspectives brought by the changes. Henceforth, this specific factor regularly trashes the change the executives as a dangerous circumstance in the business. As per the article by Cameron Green (2015), there are two prime reasons making reluctance to the workforce for carrying changes into the business. These reasons incorporate the absence of information about the new procedure and the specific dread of the obscure framework. Be cause of the absence of information, a large portion of the representatives terrifies about the work execution in the business. As talked about by Frankland et al. (2013), associations need to give the upgraded instructional meeting to the workers for understanding the new changes in the business. Without giving sufficient data about the new procedure, the associations would not have the option to get the creation rate in a productive way. For bringing the change the executives, associations regularly neglect to pick the correct answer for the business. Because of the inclusion of an inappropriate arrangement, associations frequently face difficulties in holding the business development in a viable way. Despite the fact that the change the board has been disparaged as the hazardous circumstance, the administration of the association needs to deal with this specific issue in a proper way. Without carrying changes into the business, the association would not have the option to distinguish the powerful route for upgrading the exchange openings. Subsequently, it encourages the organizations in contending with its adversary in the residential and worldwide market. Then again, it adds to building up the new aptitudes or items that would be liable for giving high advantages to the organization. As per Burke (2013), the association needs to give a meeting to the representatives featuring the way that the change the board could encourage people to understand their own aptitudes. Then again, the new procedure would request upgraded working aptitude from the representatives. Thus, it encourages the workers to build up the individual abilities in a powerful way. Kondalkar (2013) have contended that the associations ought not carry visit changes into the procedure, as it would make difficulties for the administration and representative to embrace the specific changes in a fitting way. Then again, the workforce may improve its usefulness by staying away from the continuous changes in the business. It not just gives the sufficient chances to the representatives to embrace the whole changes yet in addition adds to upgrading the business openings in a viable manner. By executing the open correspondence, the administration can concentrate on giving data to the workers about the future advantages of the new procedure. As indicated by Alexander (2013), the selection of developments demonstrates the elective human conduct alongside the acknowledgment of progress. Be that as it may, there are common protections for changing the current procedure in the business. More often than not, individuals oppose the change when the specific change undermines in altering built up examples of work. Thus, the associations need to give the sufficient data to the representatives to execute the procedure in a compelling way. Additionally, the future advantages of the authoritative change must be talked about with the workers and different staffs in the business so they could comprehend the whole procedure. Jeston Nelis (2014) have contended that the association needs to consider the components influencing the appropriation of development in the business. These elements incorporate qualities of the change and the uniqueness of the association. The administration needs to follow the moral ramifications for carrying the hierarchical change into the business. The administrative positions are required to follow the code of behaviors to execute the hierarchical change in a successful way. Anderson (2013) have contended that the code for directors incorporate the trustworthiness, responsibility, honesty, regard and the adaptability. Now and then, the chiefs don't follow the fundamental code of behaviors in maintaining the authoritative change. Then again, the obstruction of the change ought to likewise follow the morals in the business. For example, the laborers of the association need to comprehend the useful parts of the change the board before conflicting with it. Without understanding the satisfactory results of the executed change in the business, the worker would not have the option to embrace the specific procedure. Creasey et al. (2016) have contended that the administrative positions frequently neglect to maintain the m orals while executing the change the executives in the business. For instance, the vast majority of the administrative positions can't convey inside and out information about the new procedure to the current representatives. Consequently, it makes the disarray among the representatives of the association. Jeston Nelis (2014) have recognized that the disarray could make immense difficulties in getting the productive result from the executed hierarchical change. Once in a while, the administration doesn't give the instructional course to the representatives because of the significant expense. Therefore, it is answerable for absence of information on the workers about the recently executed changes in the business. For accomplishing the viable change the board program, the administrative office must follow three phases of actualizing the changes. To begin with, the administrative posts ought to convey the method of reasoning behind the necessity of an adjustment in the association. Without conveying the justification for changes, the administration would not have the option to make opposing power comprehend the significance of the procedure. Therefore, the procedure would not be acknowledged in the business. Second, the administration must execute the change procedure into various stages. Without separated the progressions into various stages, the administration would not have the option to comprehend the advancement of the actualized procedure. Cummings Worley (2014) have contended that the association frequently set up all adjustments in the business and neglect to acquire the sufficient advantages out of it. Coordinated effort is the key elements for the change the executives. For accomplish ing the targets of the change the executives, the administrative posts should proceed with the procedure subsequent to leading the best possible arranging. Third, the administration must set up the audit to provide details regarding the change. By talking about the moral way to deal with the administration, it very well may be surveyed that they should actualize the checking framework into the business for the assessing the result of the adjustment in an effective way. Then again, there is a connection between the force and the obstruction with regards to authoritative change. The pioneers can't generally cause the workforce to feel good with the change. Be that as it may, they can limit the distress in a powerful way. Hayes (2014) has talked about the way that the administration must consider the Kotters 8-advance change model before the imple

The History of Social Issue Essay Refuted

The History of Social Issue Essay Refuted The cost of an essay is dependent upon the quantity of effort the writer has to exert. Also, a couple mistakes need to be made for the progress to occur, and everything must be questioned for the answers to appear. A number of the modern day problems that have hit conventional media along with social media headlines incorporate a list of social justice problems that you are able to find at our essay writing services. Therefore, any individual found committing suicide ought to be arrested and prosecuted consistent with the law. Some teens are so involved in the digital world of internet gaming and media they don't really focus on things and issues around them. Many events reported in the mainstream or societal media are related to a wide range of current social troubles. The growth in mass shootings throughout america has brought the matter of gun control into the spotlight as a social matter. Social Issue Essay: No Longer a Mystery By way of example, rising costs of living results in homelessness and elevated levels of poverty. Along with teen pregnancy, there are a huge number of important identified social issues in the USA today. A good example is stress due to poverty and social inequality. It is the current global warming crisis. Yes, in the event that you insisted on thinking us all the exact same. Utilize all you know to reveal your comprehension of the Earth, and bring out good old philosophical theories. Given such an endeavor, make certain you understand or have a notion about a particular social issue you want to deal with. You will consist of outside research to strengthen your arguments. New Step by Step Roadmap for Social Issue Essay Drugs like cocaine and opiates offer very limited positive results and are incredibly addictive. It's significant to remember that suicide in society is usually connected with despair that emanates from mental disorders like depression and schizophrenia. Infectious diseases are often public health concerns as they can spread quickly and readily, affecting huge quantities of members. Last, the issue of suicide could be addressed by reducing access to a number of the things which are utilised to commit suicide. Hunger is a rather obvious social Issue. Difficulties with the environment are almost directly linked to poverty and difficulties with education. Racism is among the most significant social issues of today's world. Poverty is among the key social trouble in the world. It also affects the environment. Poverty in the society is the main source of several other social difficulties. The Argument About Social Issue Essay Hate crimes are a developing issue especially in school settings on account of the young populations which exist. In the majority of communities, the financial status always defines an individual's social status. Racial minorities have low accessibility to mental wellness care. The model examines the SDH and way of health intervention. There are an assortment of methods people use to combat social troubles. Also, there's cost linked to the lost economic output that's approximated at $16 trillion. India still ranks in the bottom quartile of creating nations with regard to the simplicity of conducting business, and compared to China and other lower developed Asian nations, the typical time taken to fasten the clearances for a startup or maybe to invoke bankruptcy is quite a bit greater. World statistics suggest that the suicide prices are on the rise in various parts of the globe as a lot of people are resorting to it as the shortest mean to evade stresses and other unbearable problems. To improve mental well-being, it is crucial to address the current social structure. Mental health was demonstrated to be influenced by several facets social facets. Without a value on carbon, there is not as much incentive to produce positive adjustments, particularly in the private sector. Here's What I Know About Social Issue Essay In order to get ready for the issue essay, you also need to make an attempt to attempt the sample questions of essays. Marijuana may be used in medical domain and there's no accurate fact shows marijuana kills. There are a few crucial things which you want to understand so as to write up a superb essay. When you compose a social issue essay, it is crucial to demonstrate your private view of the issue.

Education, Music And Fashion Trends - 902 Words

Over the years, child upbringing has changed drastically due to the introduction of new legislations protecting children more and more. The debate as to whether the behaviour of the children of the 1990’s has gotten worse as opposed to the children of the 1980’s is ongoing and in my opinion the answer is clear. The difference on technology, education, music fashion trends are just very few things which make a big influence on a teen’s life. Children born in the 1990’s are (mostly) being brought up by children of the 1970’s - most of whom experienced some act of punishment as a result of doing wrong, discipline and rules in and out of the house. In the 1970’s/1980’s, there was very low tolerance for misbehaviour or disrespect towards anyone and anything in and out of the household. Kids learnt to show respect to everyone around them, no matter of their age, gender, and race - kids were taught by tradition and moral values - much unlike how children are brought up nowadays. It has obviously become more apparent that children nowadays, from early stages in life get whatever they want and whenever they want it - no questions asked. As a teenager born in 1999, I find this to be true and realise we do not know how to make sensible use of scarce resources - we tend to stay in the house on a hot summer’s day a lot more than what we used to as children, texting away to each other - whereas when we were kids, we didn t have phones - the garden and our streets and local parksShow MoreRelatedThe Birth Of Hip Hop Essay1695 Words   |  7 Pageswas acknowledging as the founding father of hip-hop at the time because of his unique ear of hearing and creating different music. It’s very rare that people will mention this because at the time hip-hop wasn’t a force in the music industry until the late 1990’s. It’s been approximately 30 years since the pertinent genre was actually recognized for its production in the music business. 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Factors That Can Promote or Hinder Enterpreneurship

LIST AND EXPLAIN FACTORS THAT CAN PROMOTE OR HINDER ENTREPRENEURSHIP. Entrepreneur: An entrepreneur is a person who starts an enterprise. He searches for change and responds to it. A number of definitions have been given of an entrepreneur- The economists view him as a fourth factor of production along with land labour and capital. To put it very simply an entrepreneur is someone who perceives opportunity, organizes resources needed for exploiting that opportunity and exploits it. Computers, mobile phones, washing machines, ATMs, Credit Cards, Courier Service, and Ready to eat Foods are all examples of entrepreneurial ideas that got converted into products or services. Some definitions of an entrepreneur are listed below: Entrepreneur†¦show more content†¦Feelings and motivation didn’t produce results, but the action is something that will produce it. 8. Teamwork. Nobody can achieve anything alone so this is true also for an entrepreneur because they’re not a â€Å"Superman†. They must be team players for their own and business success. 9. Calculated risk. This is truly one of the most important questions: Are they taking enough risk? Yes, each business startup is in some level risky. However, more important is how a successful entrepreneur takes a risk? The word calculated risk is the most appropriate word for this feature. 10. Self-Confidence. Self-confidence is a really important and key factor. I think that nobody would be an entrepreneur if don’t have self-confidence that he knows how to start and manage their own business. 11. Experience. Sometimes experience is in category not must have as a factor, but it is something that will increase business potential e nergy. They must employ all present and previous experience they have into the business that they are building. 12. Talent. Talent is something inborn in an entrepreneur. Sometimes talent can be replaced with knowledge. 13. Honesty. Honesty is important in every case, but sometimes honesty, being real can be the biggest enemy of an entrepreneur in some complex conditions. 14. Connections. More connection means

Various Issues in the Energy Resources-Free-Samples for Students

Question: Discuss about the various issues in the energy resources. Answer: Introduction The following paper discusses about the summary and evaluation of the article on the global energy like the air, water and other sources. It has been noted that the use of the nuclear energy is not that much effective in the modern times. This is why the use of the nuclear energy should be stopped as it can result to the nuclear war. The infrastructure of the associations across the globe should be modernized and they should work together to mitigate all the issues that arise in this context. The article has been summarized and evaluated. Summary The following section is the article summary about the different aspects of the environmental policies as referred by Jacobson and Delucchi. This literature survey has argued about two important things (Jacobson Delucchi, 2011). The first is about the fracking of the shale gas companies. The environmental degradation has been very much. The energy problems have been very much rampant in the modern environmental backgrounds. The climate change has also been one of the most important things in the saving of the atmosphere and the environment. Some significant modes of pollution are water pollution, air pollution. All the people must conserve the energy sources properly indeed (Jacobson Delucchi, 2011). The cost of the reliable or conservative energy is definitely low indeed. The renewable energy is needed to be converted for the use of the human beings. The studies in the past times have revealed that renewable energy plans will be implemented seriously. The carbon dioxide emissions have been so high that the government of US has planned something big as well. The Kyoto Protocol has indeed suggested some ways to diminish this emission level of carbon dioxide. The supply system of the renewable energy must be implemented positively as well. It had been decided in the earlier meetings that the intercontinental transmission lines should be covered to provide the renewable energy across the countries in the region (Jacobson Delucchi, 2011). The cost can be diminished as well. Thus many solutions were being thought of indeed. The renewable energy and the nuclear energy should come into play indeed. It has been also said that the fossil fuels are needed to be carbonized. This will impro ve the energy efficiency. The proper use of science will have to be discussed in this issue. The advantages and disadvantages that shale gas development has are mainly regarding the equipments that are used. Many environmental problems occur in this regard as well. The health of the common people can be affected a lot. The pollution will increase and this will destroy the environment very badly (Panayotou, 2016). It is also required that the deforestation should be decreases to a good level as well (Lawrence Vandecar, 2015). This harms the environmental balance to a large degree. The vehicles emit the carbon gas to a large level. This should be stopped. As a replacement, the use of hydrogen in the vehicles should be encouraged (Baccini et al., 2012). The solar energy is one of the most important energy sources to cater to the need of the energy resources. Some of the technical, economic and geographical issues will have to be resolved in order to bring out the solutions (Redweik, Catita Brito, 2013). The experts are of the opinion that the solar power must be the most efficient replacement for the fossil fuel energy. The emission levels of carbon dioxide will decrease indeed (Lawrence Vandecar, 2015). This will be very much important in this context since the environment will be saved to a great deal indeed. The bio-fuel systems are also to be included in the operations as well. The expert s have also recommended the use of the electricity and battery run vehicles for the betterment of the environment in many ways (Baccini et al., 2012). Evaluation part This article has to be evaluated in this part of the paper. It can be said that the it is very much needed to utilize the solar energy for the energy efficiency in most parts. The energy resources will have to be implemented in the modern context of the environmental degradation. The different program and policies will have to be discussed in order to get the solutions for the best energy efficient solutions (Aghaei Alizadeh, 2013). If the use of the fossil fuels is destroying the balance of the nature and environment, this should be put to an end somehow indeed. It has been speculated that by 2030, the WWS system can be implemented all over the world to save the energy and make it run for a long time. This will also be helpful for the electricity and transportation system all over as well (Aghaei Alizadeh, 2013). The expert scientists have claimed that the ice cap of Arctic sea has slowly begun the melting process. The energy resources have been hampered because of that as well. Some relevant solutions are needed to be given for this. The development of technology must play an important part in the shaping up of the carbon gases all over the world (Schiederig, Tietze Herstatt, 2012) The experts in this field must prepare their plans for the saving the energy resources all over the world. The other WWS electric power sources can be acknowledged as the river or the ocean electric power system (Weedy et al., 2012). These are alternate systems as well. These power sources could be utilized for the better supply of power. The nuclear energy sources are not taken as a genuine power source in the modern times. The use of nuclear weapons by the powerful countries could be encouraged by the nuclear energy. These are the reasons renewable energy should be utilized properly. References Aghaei, J., Alizadeh, M. I. (2013). Demand response in smart electricity grids equipped with renewable energy sources: A review.Renewable and Sustainable Energy Reviews,18, 64-72. Baccini, A. G. S. J., Goetz, S. J., Walker, W. S., Laporte, N. T., Sun, M., Sulla-Menashe, D., ... Samanta, S. (2012). Estimated carbon dioxide emissions from tropical deforestation improved by carbon-density maps.Nature Climate Change,2(3), 182. Jacobson, M. Z., Delucchi, M. A. (2011). Providing all global energy with wind, water, and solar power, Part I: Technologies, energy resources, quantities and areas of infrastructure, and materials.Energy policy,39(3), 1154-1169. Lawrence, D., Vandecar, K. (2015). Effects of tropical deforestation on climate and agriculture.Nature Climate Change,5(1), 27. Panayotou, T. (2016). Economic growth and the environment.The environment in anthropology, 140-148. Redweik, P., Catita, C., Brito, M. (2013). Solar energy potential on roofs and facades in an urban landscape.Solar Energy,97, 332-341. Schiederig, T., Tietze, F., Herstatt, C. (2012). Green innovation in technology and innovation managementan exploratory literature review.Rd Management,42(2), 180-192. Weedy, B. M., Cory, B. J., Jenkins, N., Ekanayake, J. B., Strbac, G. (2012).Electric power systems. John Wiley Sons.

Analysis of Marks Spencers International Strategy The WritePass Journal

Analysis of Marks Spencers International Strategy Introduction Analysis of Marks Spencers International Strategy IntroductionBackground to the Marks SpencerPast issues related to MSCurrent business climateReviewing its current international strategyRecommendations BibliographyRelated Introduction This report looks at the current international strategy adopted by MS, what are the past issues of the company, what steps it took during the time of downfall and how did it overcome its mistakes to bounce back in the global market with its new marketing strategy. The report is a mix of the academic research and the case study materials provided from which the final conclusion can be drawn as to the organization should proceed to internationalization or not during current market situations. Background to the Marks Spencer MS as a business organization came into existence in 1884 when it was just a penny bazaar. Today after 125 glorious years of growth and expansion, the company is the biggest retailer in the UK. Its product ranges from clothing, food products and household accessories etc. It entered the international market by franchising in countries such as Canada, USA, France, Belgium, and Ireland etc. By the end of 19th century, the international market was on the verge of collapse due to improper management by the senior management of the company. Thus the company decided to withdraw its presence from the international market and instead concentrate only on the home market. (MS company history 2011) Past issues related to MS MS first entered the global market by targeting Hong Kong and South Africa by exporting its products to these countries under the brand name of St. Michaels. Eventually it terminated its contract with Do dwells, which in turn proved to be a disaster for the company as problems related to the local retailers and franchise did not allow the company to build a strong base in the Asian market. (Bevan 2001). MS targeted the Canadian market through family tie-ups and was successful in operating 275 stores across the country. By the end of the 80’s it entered the US market through purchasing a retail market chain named King’s supermarket and Brooks brothers. But eventually the North American market did not accept MS as a competitive brand due to lack of clear branding and positioning of its products. It was unable to satisfy the customer’s demand; also a large number of competitors did not give MS a chance to sustain itself in the market. (Sparks 2005). MS did not offshore its productions to a different country due to quality concerns. This lead to increase in the cost of production which in-turn lead to charging higher price from the customers. On the other hand, the customers did not find the product that appealing so as to pay a premium price for its products. Similarly MS entered the European market without any strategy to be adopted and mainly on the belief that its current business techniques would hold good in catering these market as well. It started expanding its operations in a haphazard situation without a rational strategic approach to it.   (Mellahi et al. 2002) Current business climate By 2001 the company withdrew all its overseas operations and started concentrating in the domestic market. It is a good decision that they took, as there were many flaws that would have taken a lot of time to rectify along with huge losses to bear. The global market has currently undergone a recession stage where MS was deeply affected by decreases in profit margins by 11% from the year 2005 to 2007. Only during the year 2009 it had performed a profitable business with 17% and 5% increase in profits and market share respectively. Its time when the company is recovering and finding new opportunities to enter the international market with a planned and structured system to target the global consumer retail market. The company has carefully analyzed its past mistakes and then has structured its plans for the future.   The next three years is to concentrate mainly in restoring its stability in the market by improving the marketing of their products into various segments and classifications. At the same time it will set foundation for the future expansion through mediums such as space grows, improving multi-channel retailing and to built its capability further to become an international company. (Cameron et al. 1988) Reviewing its current international strategy On the basis of the past issues within MS and the steps taken to cater the current business climate, we have seen the changes related to the target market, mode of entry in the new market, benefits to enter new market, rectification of past mistakes and setting clear objectives for internationalization etc. MS has decided to stabilize itself from the recession and build up its market share in the UK for the next three years; simultaneously working on rational international decisions. These measures show that the company is clear about its vision and mission related to its future. The following points discussed below prove to satisfy me to go forward with the current international strategy, as they have understood the demand in the international market and should implement its strategy accordingly. The current major steps taken by the company are: To enter large markets such as India, China and Europe etc where there is already a demand for this brand. Concentration in one particular market and finishing it first and then moving to another area proves better positioning and marketing for the product. MS can change its marketing style from product driven to market driven. This helps the company to understand the regional demand of their products and to cater it accordingly. (J MS results and multi year strategy 2010) Franchising is a great option rather than opening their own store. Choosing the appropriate franchisee will improve market capturing and sales in that particular country. E.g. to cater the Indian market MS has tied up with Reliance group. On the other hand, the franchising schemes cannot be same in all the countries due to political, economic and social factors. This could create operational problem for the company in the long run. (Quinn and Doherty 2000) Concentration on brand positioning and brand awareness is been done so that the market is aware of the different products and brands the company is offering. Thus there will be no confusing in the mind of the customers related to brands. There can be a possible threat of not accepting a product by different markets or there can be a very low demand for the same. Also MS overseas do not keep food items and accessories unlike UK. Thus it creates huge difference in the brand positioning between two or more countries. (Eyring et al. 2011) The company never grasped the advantage of patented USP such as storm ware clothing range in order to distinguish itself from other company. Today they are looking forward for such restructured range. E.g. fusing storm ware technology into jeans, t-shirts etc. (J MS results and multi year strategy 2010) Flagship stores are to be placed in each region along with supporting stores such as smaller outlets and Internet channels so that the customer can feel a heavy presence of this brand in the market. Amazon platform is currently reliable for the company. (J MS results and multi year strategy 2010) It is practically not possible for the company to perform as planned in its international strategy. There would be uncontrollable factors, which may lead to variations from its objective. The degree of variation can also determine the success and failure of the company. Adequate financial back up is needed for research and development in each particular market. Thus the risk is also high which the company is taking, if not successful in sustaining in the new market there would be huge loss for the company. Recommendations The company should offshore its manufacturing units to different geographic regions so they can cater different markets well. This will change the British brand image to global brand image. Example: Apple Inc is an American company, which contains the software made in Hyderabad, India and the product manufacturing is done in Taiwan. Thus it contains a global brand image. Adopt decentralization system in the organization so that delegation of work can be encouraged, thus involving the regional departments to participate in the major decisions to be taken. Example: Toyota involves every subordinate to participate in the decisions to be taken so that they can receive more opinions before taking any decisions. MS in an umbrella company which involves different products such as food, GM clothing and accessories etc, it has to carefully balance the brand image of all these products simultaneously. It will be a challenge to the company to maintain all the demand in all the countries. Therefore the company should segment and position its products to the lowest possible level before entering that particular market i.e. appropriate portfolio management. (Eyring et al. 2011) MS is always special by taking a step forward at maintaining a high quality that reflects its brand image, thus the company can strongly capitalize on this image for future growth. (Bolland presentation 2010) For every market there should be a particular marketing style in order to attract more customers. The marketing can be through different medium such as Internet, radio, television, banners hording etc.   The marketing should be done keeping in mind the culture, traditions and lifestyle of different regions. The company should adopt the characteristics of a multinational company where the revenue generated should be retained in that department instead of transferring it to the home country. The benefit is that the company does not have to manage the foreign exchange from around the world plus these funds can be capitalize for further growth and expansion within that region. Bibliography Marks and Spencer plc. 2011. Company history. Available at: http://corporate.marksandspencer.com/aboutus/ourhistory   [Accessed: 21st Mar 2011]. Bevan, J. 2001. The Rise and Fall of Marks and Spencer. Profile Books, London. Paul Jackson, Leigh Sparks, (2005) Retail internationalization: Marks and Spencer in Hong Kong, International Journal of Retail Distribution Management, Vol. 33 Issue: 10, pp.766 – 783 Mellahi, K, Cameron. et al. 2002. International Review Of Retail, Distribution and Consumer Research. 12(2), pp 191-219. Eyring, M.J. et al. 2011. New Business Models in Emerging Markets. Harvard Business Review. Vol. 89. 2011. Quinn and Doherty. (2000). Burt et al.: Retail internalization and retail failure.(3), 207. _J MS results and multi year strategy_(video recording) 2010,London,UK. BOLLAND, M and STEWART, A. (2010, November 5th). MS Corporate Strategy.   [PowerPoint slides]. Presented at a conference in London, UK. WORD COUNT: 1602